The Boss

http://sethgodin.typepad.com/seths_blog/2008/02/the-boss.html

I think Seth Godin has a very good point here. Companies have more to gain by treating their customers with trust and respect than treating them skeptically. It appeals to a customer to feel appreciated. Also it is easier to keep customers you already have than to make new ones, and a policy like this is sure to keep a customer. I know that in my business ventures, whenever I write up a contract for a web design project, for example, there are measures taken to protect myself (and mostly ensure that I get paid), but most of the documentation is so the customer gets what they signed up for, what they paid for.