http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/02/10_reasons_how.html
I absolutely see Nussbaum's point on the impact of social media on businesses. He's right, businesses are now forced to advertise with consumers, not to them, because of the new social media available. I think it's also very interesting how the blogosphere and social media is changing the face of journalism - something Nussbaum also briefly touches on.
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