Guest Speaker: Leonardo Bonanni

I really enjoyed Leonardo Bonanni's presentation on ubiquitous computing and the MIT Media Lab. He gave an insight to new technology that I'd never really thought of before.
The concept of ubiquitous computing itself - computers being everywhere, in all aspects of life and interaction - was incredibly interesting. When Bonanni first started talking about this concept, I almost felt as if he was talking about old technology. When he mentioned "your pen being a computer" it seemed like he was talking about regression - this has already been done before. I think a commonly held view of the future is that everything will be digital, holographic, intangible - it seems a natural progression at this point. That's what it was hard to grasp exactly what Bonanni was talking about here - a future of tangible technology. An actual book, that you would hold in your hand, with pages, but what you see on those pages is computer based. This was computing technology in a way that had never occurred to me before.
When you live in a world where, for many, the most important thing they own is their computer, it is hard to imagine the computer itself disappearing and filtering itself into all aspects around you. Even with mobile computing - which Bonanni listed as the step before ubiquitous computing - you are carrying a computer around with you, holding it in your hand, even if it is very small.
In addition to the tangible interfaces of ubiquitous computing discussed - pens, brushes, desks, books, etc. - other methods, including ambient displays and augmented reality were brought up. As I mentioned before, these ideas are revolutionary, albeit hard to get used to - when you're used to checking one object (your computer) for everything, having the information you'd be looking for present to you at all times throughout the room you're sitting in is a hard concept to grasp at this point in time. Knowing your stocks are up because the glowing orb on your desk turns green is certainly more convenient than having to grab your laptop or pull your iPhone out of your pocket to look them up - but is it what you want?
With the computer isolated as one object, there is an element of being able to be disconnected if you so choose - putting it away for a few hours. With ubiquitous computing this option may never be there, unless you wish you put away your desk and pens and everything else in the room around you away too.

Printable Offerings

http://www.core77.com/blog/object_culture/studio_leung_printable_offerings_9343.asp

I love these printable offerings that Core77 found by Studio Leung. I love that modern products are now available to burn in paper form out of Chinese tradition for those who have passed away. I am not familiar with the tradition itself, but I can imagine how meaningful it might be to be able to burn a paper item in the form of that iPhone your late cousin wouldn't leave the house without.

DIY Shopping Bag Wallet

http://www.core77.com/blog/object_culture/diy_shopping_bag_wallet_9335.asp

This kind of reminds me of the Printable Offerings I also found on Core77's blog. I love the concept of the shopping bag wallet because not only does it allow you to create something functional very inexpensively, or for free, but it also reduces waste - which is important in our now eco-concerned culture. Every shopping bag that you turn into a wallet is a shopping bag that doesn't end up in a garbage heap.

Kleiner Perkins Sets Up Venture iFund For iPhone Platform

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/03/kleiner_perkins.html

The fact that Nussbaum is posting about how Kleiner Perkins has put $100 million into new applications for the iPhone shows just how much the iPhone and hand-held computers in general are becoming important to our society. I truly believe the iPhone is a unique form of new technology that will only continue to become more widespread - and I think this post is a testament to that.

Why bother having a resume?

http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html

I think I agree with Seth Godin on this one. I know I personally get frustrated submitting a piece of paper to represent myself when applying for a job or an internship. I keep blogs and have published writing that I feel is a far better representation of myself than a list of skills and prior experience. One way I have learned to remedy this is through an online resume. It allows me to submit my portfolio along with my resume in one handy link, and in my portfolio I link to the things I feel should really determine whether or not I'm a qualified candidate.

Website Wireframe

The Boss

http://sethgodin.typepad.com/seths_blog/2008/02/the-boss.html

I think Seth Godin has a very good point here. Companies have more to gain by treating their customers with trust and respect than treating them skeptically. It appeals to a customer to feel appreciated. Also it is easier to keep customers you already have than to make new ones, and a policy like this is sure to keep a customer. I know that in my business ventures, whenever I write up a contract for a web design project, for example, there are measures taken to protect myself (and mostly ensure that I get paid), but most of the documentation is so the customer gets what they signed up for, what they paid for.

The Many Ways Blogs, Twitter, YouTube FaceBook, MySpace And Other Social Media Will Change Your Business

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/02/10_reasons_how.html

I absolutely see Nussbaum's point on the impact of social media on businesses. He's right, businesses are now forced to advertise with consumers, not to them, because of the new social media available. I think it's also very interesting how the blogosphere and social media is changing the face of journalism - something Nussbaum also briefly touches on.

Final Logo Design

For the Women's portion of the site:




For the Men's portion of the site:

New Logo Direction?

Logo Ideas

Defining a Screenager

Screenagers are technologically savvy young people. They are the first generation to grow up with television and computers at home, music downloads, instant messaging and cellular phones. Douglas Rushkoff first coined the term in his 1997 book Playing the Future.
Rushkoff argued that young people will have many advantages processing information and coping with change when they reach adulthood because they have used computers at home since early childhood. Their short attention span may be an advantage in coping with the huge mass of information that also bombards their elders.
Screenagers may be considered a subtype of generation X and Y. A teenager that spent or currently spends a majority or considerable amount of time interacting with a screen would be considered a screenager.
Teenagers from the Silent Generation, Babyboomers and X or Y generation hooked on watching television or the latest films would not generally be considered screenagers because the term screenager implies willful interactiveness of the teen. Where non interactive screen observers used television as a replacement for empty lives, boredom or a way to fill time before doing what they really want to do; a screenager consciously preferred to interact with simulated worlds or with others via a simulated world or simply through a screen.
Generation X screenagers were the original gamers who spent most of their youth at the arcade or on their primitive home computers, Intellivision or Atari. Unlike the generation Y screenager the generation X screenagers did not interact with other humans through the screen until adulthood.
Generation Y teenagers are unique in that screen interactiveness more often than not was in response to another human. IM, chat rooms, e-mail and mobile phone use that for the most part replaces direct human contact is an indicator of the generation Y screenager.
Currently generation X and the contemporary generation Y screenagers interact for the most part in the same virtual space within the latest online games with little contention. Only in passing remarks due to obnoxious behavior in a forum or virtual world event can a rift be seen between the X and Y generations which is only in the form of stereotyping the offending avatar as being very young.

Source

Screenager Marketing Techniques

Screenagers. Making Content, Making Waves.

LaComunidad Interactive and Vivesta introduce ViralTracker Measurement technology offers real-time and worldwide insight in viral campaigns

LaComunidad - Innovative, Interactive Youth Marketing


59% of US Screenagers Create Content Online

Inspirational sites for ShoeBuy.com redesign

1) Endless.com



2) Shoes.com (Friends)



3) Amazon.com (Friends)



4) SwissMasai.com



5) Piperlime.com



6) BlissWorld.com



7) NoDoubt.com



8) DaveWakeling.com

ShoeBuy.com

I think I am going to re-design ShoeBuy.com for FA 102B.